#FEEDPATRICK was created in January, 2015 by Patrick and long time friend, Trevor Andrusko. Trevor wanted to setup a photo at Daytona International Speedway of a desperate race car driver looking for a ride and Patrick fit the part perfectly to say the least. After the picture was released though, Patrick turned it into a branding opportunity for himself. Now the hashtag can be seen on all platforms of social media and even stickers "strategically" placed in certain areas. Anytime you take a picture of or with Patrick, use this hashtag and help build the brand.
“Other than the fact that I do find myself constantly hungry, this hashtag is a metaphor that stands for something much more. I believe that in order to reach the dreams you seek, you have to be hungry! Hungry enough to wake up early every morning and seize each day while others sleep! Hungry enough to not let one hundred “NO’s” discourage you from reaching that one “YES”! Hungry enough to spend hours each day striving to be the best you can be in your field! Hungry enough to dedicate years of your life to make those dreams come true! Feed my hunger to be a great race car driver and I will feed your hunger to reach your dreams.”